INVESTIGACIÓN DE MERCADO: GRADO DE ACEPTACIÓN PARA IMPLEMENTAR UN CENTRO RECREACIONAL EDUCATIVO BILINGÜE PARA LA PRIMERA INFANCIA EN BABAHOYO

Abstract

Recent studies show that Ecuador does not promote the cognitive, social, emotional, mental development skills of early childhood children as other countries around the world do. In addition, Ecuadorian students demonstrate a very low performance of the English language. Nevertheless, some findings prove that immersion in English and bilingual programs at an early age are essential to mastering it. Therefore, the present study aims to determine the degree of acceptance to implement a bilingual educational recreational center for early childhood in one urbanization of Babahoyo city. The market research had a quantitative approach of descriptive level. The results obtained from the surveys proved that Valle Verde compared to Ciudad el Valle urbanization, fulfills the profile as a target when analyzing acceptance, socioeconomic status and number of children per family. Consequently, it showed a higher percentage of demand, it is the 88% of the number of families surveyed. Due to the need to take advantage of the cognitive advantages of early childhood and to improve the degree of English language proficiency, the present study contributes with a market analysis for the implementation of centers that promote them.