MODELOS DE NEGOCIOS EMPLEADOS EN EMPRENDIMIENTO DE ALIMENTOS EN LA CIUDAD DE BABAHOYO: ESTUDIO DE CASO

Abstract

Entrepreneurship of a business is defined as the initiative of an individual or family member to develop a business project or a particular idea that generates income. Through the study of two microenterprises in the city of Babahoyo, it was possible to demonstrate common and differentiated aspects that allowed success in both ventures, despite of the lack of a specific business model. This research used a qualitative approach based on case studies.