EL MARKETING DIGITAL EN LAS EMPRESAS DE ECUADOR

Abstract

The present scientific study was carried out in order to publicize the new marketing tactics. Web 2.0 is a platform that gives way to the transformation of traditional marketing to digital marketing, and allowed the internet pages to function as communication channels worldwide, covering the expectations of users to be “heard”, and characteristic of the new generations. Currently companies are making investments in the area of ​​telecommunications, such as buying computers, hiring internet services, buying support software to provide higher quality products or services to their customers. Digital marketing is a tool currently used by companies to publicize the products they offer to potential customers, using this way of marketing has a greater reach of people nationally and internationally. With the passing of days, companies decide to apply digital marketing because of the wide range of benefits it offers, it allows the company to reduce its advertising costs, it allows to have a personal communication with the client, it allows to make known the new products that offers the company instantaneously with its potential customers. With the quantitative - qualitative research method, it was possible to determine the percentage of companies by commercial sector in Ecuador that have made economic investments in the implementation of ICT in their companies