MOTIVACIÓN Y EMPRENDIMIENTO EN LOS ESTUDIANTES DE LA UNIVERSIDAD TÉCNICA DE BABAHOYO, EXTENSIÒN QUEVEDO

Abstract

Entrepreneurship is broadly understood as the development of an idea or business aimed primarily at business, today is without a doubt a phenomenon of great interest for the community in general and especially if it is developed from innovative way. The most competitive cities and the most developed economies are distinguished by have a productive fabric that has its origin in a venture that we can call smart,  because it is based on innovative use of knowledge, creativity and of advanced technology, for the development of the new product and its insertion into National and international market. So you can see the importance of search for innovations. With the implementation of this proposal methodological, a student would become an expert and reach high levels of knowledge regarding the business world. It is very important to understand that This research should be conceived here as a tool that allows facilitate processes focused on a social good; In addition, it is essential not to forget that the issue of design and creation of this methodology, was determined and mainstreamed from start to finish under the situations of a teaching environment, full of pedagogical strategies that allowed the entrepreneur to make a general approach, prior to the realization of business plans, achieving that in the moment of confronting the business context, the professional has a foundation against to the understanding of this field, always ensuring that your first experience is pleasant and enriching. Keywords: Entrepreneurship, Innovation, creativity, competitiveness, University.