Comunicación audiovisual bilingüe para promocionar el balneario el refugio en el cantón Montalvo

Abstract

Audiovisual content is presented as an innovative and effective tool within communication, as it allows for the generation of solutions from a visual and narrative perspective. This project aims to design a bilingual audiovisual product that promotes the “El Refugio” resort, located in the canton of Montalvo. By establishing bilingual strategies, the information is diversified and expanded in order to improve not only its visibility but also to strengthen the relationship with a broader audience. To achieve the established research objective, a qualitative method was chosen, which allowed for an understanding of the phenomenon selected for the study. Instruments such as a checklist, direct observation, and interviews were combined, facilitating a more detailed data collection from different perspectives and resulting in more complete information. The present research demonstrates that the resort is prepared to welcome visitors from various places and is committed to new forms of promotion that reflect its identity and potential.