Producción de contenido audiovisual bilingüe para la promoción turística de la casa de “OLMEDO” cantón de Babahoyo

Abstract

The Casa de Olmedo is a cultural Hermitage site in the City Of Babahoyo that is currently in a estate of neglect, largely due to a lack of interest in its evaluable history. This lack of atención has led to a decline in its precognición at the national and internacional lévelas. Acordino to Tabuenca (2022), for the acto of comunicación to be efectivé, certain basic elements must be present in human interaction. In this sense, Ruiz (2024) points out that audiovisual lenguaje combines visual and auditorio resurges to Covey emotivos, constructo meninges, and narrarte stories in a coherente manner. For his part, Gómez Mamani (2023) argues that digital video marketing has become a key tool for tourism promotion, as it allows potential visitors to be attracted potencial visitos through content disseminated on the internet and social media.