Diseño editorial para el posicionamiento de marca del emprendimiento de la ciudad de Babahoyo “Balsa Blanca”

Abstract

The venture known as "Balsa Blanca," a tourist destination located on the boardwalk in the city of Babahoyo, focuses on positioning its brand based on a restaurant. Despite its distinctive gastronomic offering and unique setting, the brand's visibility is affected by marketing, resulting in a weak visual identity. Strategic editorial design reflects its cultural essence. In recent years, editorial design has expanded its scope beyond the traditional editorial realm. Technology has now taken hold and exists as a key tool for presenting new projects in a visually compelling way. The project methodology describes the steps and actions necessary to achieve the established objectives. Explain the process to follow, the materials to use, the standards for selecting samples or participants, the techniques for collecting and examining data, and how the findings will be understood.