El rol de las mujeres en los medios de comunicación digitales de la provincia de Los Ríos.

Abstract

Women's participation in the media has undergone significant transformations in recent decades, especially in local contexts such as the province of Los Ríos, Ecuador. This article analyzes the opportunities, challenges, and evolution of women's roles in the media, highlighting both progress toward gender equity and persistent structural barriers. Through a mixed-method approach, combining interviews and observation in local media, achievements such as the increase in female presence and leadership in independent initiatives are identified. However, limitations persist in traditional media, where stereotypical representation, lack of access to leadership positions, and workplace harassment are still recurring problems. In this context, female empowerment in communication is presented as a key factor in transforming narratives and influencing the social perception of women's role.