DISEÑO EDITORIAL PARA EL POSICIONAMIENTO DE MARCA DE LOS EMPRENDIMIENTOS DE LA CIUDAD DE BABAHOYO “ARTEANA”

Abstract

This project will address the positioning of the entrepreneurial brand ARTEANA, exploring various sources of authors and concretizing the research through the survey. ARTEANA consists of a food business that stands out for its unique location on floating rafts. This initiative combines gastronomy with a unique experience in an aquatic environment. The story behind the venture focuses on the inspiration of fusing the passion for cooking with the creativity of using floating rafts as a platform to offer a unique gastronomic experience. The rafted structure provides a distinctive, memorable environment for customers, creating a link between the delicious food and the innovative location.

Through this summary, an overview and objectives will be provided that will guide the development and execution of the project, which involved the constant search for innovative solutions based on a deep analysis of data and trends through editorial design. Opportunities were identified through rigorous research and applying an analytical approach to make informed recommendations, thus ensuring sustainable growth and effective adaptation to changes in the business and entrepreneurial environment.