ATENCIÓN AL CLIENTE EN LA NOTARIA SEGUNDA DEL CANTÓN BABAHOYO, EN EL PERIODO 2023

Abstract

The present investigation focuses on analyzing customer service in the Second Notary Office of the town, its main activities are the authentication of documents, where the validity and legality of signatures and documents are verified. The aim is to identify the factors that affect customer service, for the improvement of services, as a methodology, interviews were carried out with the official responsible for the Unit and surveys of internal and external clients, which were selected from INEC, (2022) between men and women of the economically active population aged 15 years and over, of the city of Babahoyo, including those who work on their own (15,248) and employees (20,143), giving a total of 35,391 population and the size was determined of the sample in 380 external clients, the results show that external clients are dissatisfied by the long waiting lines, the lack of problem resolution, the lack of knowledge in some cases on the part of the staff, so it is necessary to improve the quality of services, and the implementation of various user service strategies, as well as training for internal users, it is concluded that communication is the fundamental pillar for the improvement of services, effective problem solving is key for the user. external.