SATISFACCIÓN DE LOS SERVICIOS ADMINISTRATIVOS DE LOS ESTUDIANTES DE LA CARRERA DE COMERCIO, UNIVERSIDAD TÉCNICA DE BABAHOYO

Abstract

This study focuses on evaluating the satisfaction of students in the Commerce program at the Technical University of Babahoyo with regard to the administrative services they receive.  The aim is to identify the areas where the quality of these services can be improved and thus contribute to student satisfaction. Through a survey applied to students, it was found that there is limited satisfaction with current administrative services. They expressed dissatisfaction with the delay in procedures, the lack of kindness, infrastructure, administrative processes, and empathy of the staff. The results of the research reveal the need to improve the quality of administrative services. By identifying student dissatisfaction, strategies can be implemented to increase student satisfaction and, consequently, improve the quality of administrative management in the Commerce program.