Comunicación estratégica y su impacto en la calidad de los procesos de Gestión Escolar.

Abstract

This study, aimed to analyze the strategic communication practices established at Segundo Auhing Medina Basic Education School through comprehensive research to propose solutions that enhance the quality and efficiency of school management processes. A mixed-method approach, combining qualitative and quantitative techniques, was employed with a descriptive, non-experimental, cross-sectional design. Data collection involved a sample comprising one school administrator, 24 teachers, 45 parents, and 76 students, utilizing tools such as surveys, interviews, and direct observations. The results revealed several deficiencies in the institution’s internal and external communication, including a lack of clarity and consistency in policy dissemination, low parental involvement in school activities, and limited opportunities for students to provide feedback. The predominant communication approach was found to be unidirectional, relying heavily on in-person meetings and printed notices, with minimal use of digital channels. The findings underscore the critical role of strategic communication in school management, highlighting its contribution to fostering harmonious relationships, collaborative work, improved organizational culture, and the achievement of institutional goals and objectives.