Las ventajas competitivas de las microempresas del sector de alimentación en el cantón Babahoyo

Abstract

This research examined the competitive advantages of microenterprises in the food sector in Babahoyo Canton, highlighting key strategies and determining factors to improve their competitiveness in a dynamic and globalized market. The review revealed that effective strategies include product differentiation through the integration of local ingredients and continuous innovation in products and processes. These practices not only enable microenterprises to stand out in a competitive market, but also to adapt nimbly to changing local consumer preferences. Perceived product quality emerged as a crucial factor, directly influencing market acceptance and customer loyalty. Constant innovation in products and processes was identified as a significant differentiating element, enabling microenterprises to maintain their relevance and competitiveness in the long term. In addition, the importance of marketing adapted to the local context was highlighted to strengthen connections with consumers and effectively gain market share. Marketing strategies that understand and respond to local cultural norms and consumer preferences provide a significant competitive advantage over less adapted competitors. Efficient resource management, including supply chain optimization and inventory management, was identified as crucial to improving the profitability and sustainability of microenterprises.