Transformación digital en las empresas: una revisión conceptual

Abstract

Digital transformation is a process of reconversion and adaptation of digital technologies, the same ones that are immersed in the daily routine of people, which motivates institutions or companies to incorporate innovative procedures to meet the demand of their customers with products or services. novelties that satisfy their needs and desires. The objective is to carry out a bibliographic review, in addition, to reflect on the theory found regarding digitalization and its importance in organizations. The methodology that was used is an exploratory study about digital transformation from a business perspective, for this, the research process was divided into four phases (Planning, Search, Capture, Analysis, and treatment of information) they were supported with technological tools to collect and organize information, in which the analytical-synthetic scientific method was used. Finally, as a result, it is inferred that the digital transition emphasizes the implementation of emerging technologies in the value chain of organizations, which has allowed companies such as Google, Amazon, Facebook, Apple or Uber to make better use of their material resources, of time or money, likewise, it has also represented the acceptance of challenges in a digital, social and economic context.