GUIANZA TURÍSTICA Y SU IMPORTANCIA EN LA ACREDITACIÓN DE OPERADORAS DE TURISMO EN EL CANTÓN QUEVEDO Y ZONA DE INFLUENCIA.

Abstract

The present project called "Tourist guidance and its importance in the accreditation of tour operators in the Quevedo canton and area of influence directs specific attention to adventure activities, guidance and services that tour guides can carry out and, by effect, the operators in the defined area. The intention was to identify the number of service providers that do not have a guide credential that certifies them as such, the professional standards of the guide in the provision of services and the substantial elements for the accreditation of tour operators for the respective operation.The methodology used had a quantitative approach with a deductive method, referring to a simple probabilistic random sampling carried out on owners of tourism operators, non-certified guides, the community and some managers of tourism units in the targeted territories. Finally, the number of service operators without certifications, the number of job openings linked to university labor insertion in the tourism career and the analytical evolution of accreditation of operators or agencies that operate in tourist attractions were determined.