Plan de marketing digital para “Grupo Deidev s. Coop. and Securekits de España”

Abstract

The Companies have traditionally stayed away from new computer systems have had a significant decline in the market, this is due to the fact that new trends in the global market have implemented new computer systems that allow better optimization of the resources they have. The companies. The evolution of these systems has allowed marketing to use tools such as digital media that are effective in positioning new products on the market. The objective of this research work is to develop a marketing plan using digital media for GRUPO DEIDEV S. COOP. AND SECUREKITS. To support the research, a bibliographic review of books and articles specialized in the development of a marketing plan was carried out, a DAFO analysis was applied to know the internal and external operation of the company, the market segment was identified to establish the profile of potential customers, with the result of the market analysis the development of the marketing plan was supported, the main results are the development of digital marketing strategies that contribute to the positioning of the company and present a cost analysis and return on investment of the marketing plan.