La investigación de mercado y el marketing para la toma de decisiones empresariales

Abstract

This article will analyze how market research and marketing play an important role in the decision-making of the company based on the fact that market research is a tool that allows companies to grow and solve the problems that arise present, market research is of great contribution to those companies that want to seek new markets developing new marketing strategies to enter and know the market segmentation which the product is directed at. The application of marketing in companies is particularly linked to considering the factors that influence trade such as: basic salary, supply, demand, and even competition in order to implement the optimal strategies that benefit the company