Impacto que tiene la innovación de los productos en los gustos y preferencias de los consumidores

Abstract

This article was developed with the purpose of knowing the impact that has arisen in the tastes and preferences of the consumers at the moment of making the acquisition of a certain product, to satisfy the needs of the consumers; In this case, be it a man or a woman, a difference of cultures, customs, religion, etc., we also find that innovation is a fundamental part in the purchase of a product, since it benefits consumers in a way that provides better quality, better price and are usually more striking because of the image and publicity attributed to them and to the company in a way that provides economic stability and productivity at a more competitive price. The exploratory research method was used in order to identify the most important variables within this context and thus move towards a reliable inquiry and surveys were also developed to obtain real support data for the company