Emprendimiento y comercialización en tiempos de crisis en el cantón Montalvo

Abstract

Marketing and negotiation is important, since it is the process by which the seller and the buyer dialogue to try to reach an agreement on the benefits, which both want to obtain at the time of closing the sale. The health crisis that the world is currently experiencing has left emotional and economic traces; including entrepreneurs who have been forced to use social media as a way to market their products and services. The objective was to identify the virtual tools that allow entrepreneurs to market in times of crisis in the Montalvo canton, the methodology used was quantitative, with the application of virtual survey instruments and the interpretation of virtual interviews to a sample of twenty entrepreneurs, reaching to the Conclusion that internet sales have a greater scope of dissemination, since it generates an increase in information traffic and business visibility, entrepreneurs use Facebook and WhatsApp, due to their greater degree of accessibility and interaction with the client, thus positioning the brand.