Comunicación intercultural para el desarrollo de relaciones interpersonales en las comunidades montubias del cantón Quevedo y zonas de influencia

Abstract

The main objective of the study is to establish the impact of intercultural communication for the development of interpersonal relationships in the Montubia communities of the Quevedo canton and areas of influence, specifically, it was sought to identify the themes of social interest in the dissemination of cultural wealth of Montubia communities, analyze the need for outreach programs and projects that respond to an intercultural dialogue as a reality in permanent construction, where the elements belonging to the various minority cultures serve to enrich knowledge, but not as an obstacle or cultural distancing. The methodology used starts from the inductive method to obtain reliable information on the experiential expressions of the social actors, framed in the interpretive paradigm; Through the application of a structured survey to 269 beneficiaries of the project of social work in the area of ​​Communication, the main results validated by direct observation show the ignorance of the beneficiaries in the communities intervened with social interaction projects on intercultural communication and Montubia culture. It is concluded that it is necessary to promote community programs and projects on intercultural communication that favor the preservation of indigenous cultural customs and traditions, promote intercultural values ​​in educational processes and promote the development of cultural intelligence in changing times.