Aproximación al estudio del consumo del género poesía en Cuba: Estudio preliminar en La Habana

Abstract

The book as a cultural product, is a necessary element for the education and development of the human being. A market study and specifically one of the three genres most consumed worldwide as poetry is necessary for a better understanding of the reading habits of a population. The main objective of this research is to distinguish the poetry genre from the sociocultural and commercial perspectives, among the readers of Havana. The type of research has an exploratory-descriptive approach and the methods used were surveys, expert criteria, participant observation and interviews. The results highlight that the commercialization of the genre of poetry in the country is deficient, based on erroneous policies of production of both titles and copies and insufficient promotion and commercial management, so that a series of recommendations are made for a better management and greater consumption and therefore commercialization of the genre.