Sistemas de Recomendaciones: Una herramienta para mejorar la gestión de la información en las PYMES

Abstract

The appearance of websites, the growth of social networks, the search for forms more eficient to collect information and analyses them for making decisions in real time and the way people gather and plan to consume products and/or services. As part of a joint activity, the recommender (SR) systems are born this object of our study and whose main objective is to increase the level of confidence in the management of information and decision making in SMEs applying MR. The line of research on recommender, which is currently booming, su ers a series of deficiencies, rooted in an incorrect modeling of the social behaviors of users, which reduce their efficiency. The present study is a documentary, descriptive and eld type. As for the techniques, a revision was applied documentary, questionnaire, and interview therefore as for having a global notion of the spectrum of study. Regarding the results obtained, micro-entrepreneurs who are the object of this study showed the need to have a site that improves the orderly search of information by recommendations applying a specific search model improved the process of decision making and customer services.