La relación con el cliente en el comercio minorista

Abstract

Customer retention has become crucial to improve the economic and competitive situation of retail companies. To achieve a successful relationship with clients, it is essential to put them at the center and always consider their best interests. The retail market is dynamic and requires companies to adapt to changes and establish strong relationships with their customers to foster loyalty. The research was based on the exhaustive review of several articles that address the relationship between customer and retail. Bibliographic and exploratory sources were used to collect information and support the study. The analysis focused on closely examining the relationship between consumers and retail through various sources of articles. Qualitative research methods were applied to gain a more complete understanding of the criteria used and assess the validity of the knowledge gathered. The results revealed that retailers are focusing on creating positive experiences for their customers, recognizing that the customer relationship is based on interactions that generate value and affect satisfaction and purchase intentions. Social responsibility in the digital age: An analysis of the impact of social networks.