Estructura noticiosa aplicadas en los medios de comunicación digitales del Ecuador

Abstract

The project "Analysis of the Structure of News in Digital Media in Ecuador" aims to examine in depth how news is structured in the digital media environment within the country. With the growing influence of the digital age on the way people consume information, it is essential to understand how news is presented in these media and how this structure affects public understanding and engagement. This project provides a vision of how these new structures are not adapted to the country's digital media since several printed media in Ecuador digitized their content by adding certain multimedia tools such as photos, videos and comments on their digital page, but they have I totally ignore the use of transmedia narratives, hybrid narratives and more interactive tools that new digital news structures normally use. Although as technology and digital platforms have allowed a convergence of different narrative formats and there is a growing interest in exploring these narratives, these digital media deliberately choose to maintain a more purist and unidirectional narrative in their communication approach. The analysis was carried out by collecting and evaluating examples of various digital media in order to better understand their preferences and perceptions. At the end of the project, he learned a more complete vision of the decision of some digital media to maintain more traditional narratives in a world dominated by hybrid narratives.