Códigos de modernidad: Industria cultural digital y la economía global de desarrollo. Tik Tok

Abstract

In the context of communication and the global economy, cultural reconfiguration and technological advances allow new codes of modernity to emerge in contemporary societies that are widely manifested in the digital cultural industry, as well as in the global development economy; a clear example is the social network Tik Tok. The research aims to analyze the digital cultural industry and the global development economy; therefore, a deductive analysis methodology was used through an observation to recognize the incidence of the network in the case of Ecuador. Among the results, a marked impact was evidenced in the processes of social, cultural, economic and leisure life from a primarily local approach, but with large-scale effects, due to the same globalizing nature of digital platforms. It was concluded that the modernizing phenomenon of cultural industries manifested through social networks The economic sector of consumption of the cultural industry has increased ostensibly in social networks that increasingly give room for monetization, leaving aside the relationship Exclusively social to open space for income generation has implications in the economic and that merit changes from educational, legal and normative approaches in the Ecuadorian context.