La comunicación organizacional: un caso de estudio en una universidad ecuatoriana

Abstract

Organizational communication is an element that guarantees the promotion, development and positioning of organizations. In many cases, public educational institutions, as non-profit entities, tend to apply fewer communication management strategies and programs to propel and position them in the community. In this research it was determines the quality of organizational communication between the administrative departments of the Universidad Estatal de Milagro, Ecuador. An instrument consisting of 35 items, adapted by Di Nardo (2005), was used, which evaluates organizational communication through variables associated with five dimensions: upstream communication, downstream communication, horizontal-diagonal communication, barriers possible and feedback. The instrument was applied to a sample of 125 administrative employees. The results indicate good communication in the institution's administrative departments; however, the variables of the "communication barriers" dimension are below average and warrant the design of action plans to improve management. Significant correlations were found between the satisfaction level with the labor conditions, organizational climate in the institution and organizational communication.